How Product Development Processes Should Change in the Age of AI Agents#

2026-05-10

Work processes inside companies are changing quickly as AI agents enter daily operations. The company I work at is a technology-driven advertising operations company, broadly divided into an advertising operations organization and a product development organization.

The advertising operations organization manages advertising campaigns on behalf of clients. Recently, this group moved toward a GitHub-based workflow where advertising guidelines, skills, and brand data are organized as projects, and operators work conversationally with AI agents such as Claude Code or Hermes. This transition was accepted relatively naturally.